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Sporting Event Transport – The Open 2021

Transportation for a Major Sponsor at The Open 2021. Kent, England.
Unique Challenge

Little’s have worked with the client over a number of years, providing VIP transportation solutions in locations across the UK. Discussions for the event started in December 2019, but with The Open being cancelled due to Covid-19, we started planning for the event again in October 2020. We were required to provide transfers, VIP dedicated vehicles, an on-demand shuttle service to and from the course, and evening event transfers. As always, the client required 24/7 support from our reservations team in our head office and an on-site Transport Manager.


This was our first large scale event management project since Covid-19 cancelled all events and it was essential that we provided our client with reassurance that our vehicles and chauffeurs provided a safe and clean way to travel during the event. This included cleaning all vehicles between each hire, cleaning all touch points of the car regularly, ensuring face masks were worn by all chauffeurs, providing hand sanitiser in each vehicle for clients, and daily Covid-19 testing of each team member working on the event.

Our on-site Transport Manager worked closely with the Events Team and attended meetings with the organising committee to ensure that all information regarding access, parking, routes, and signage could be communicated with our chauffeuring team. We managed external contractors for the provision of luxury mini-coaches and people carriers as well as providing one of our own fleet vehicles and providing trained chauffeurs to drive two sponsorship provided cars.


“I just wanted to say an enormous thank you for all you did pre, during, and post event. It is always marvellous to spend the week with you. This year seemed to be an uphill battle before we got on site, Covid certainly added its challenges. As always, you work tirelessly behind the scenes making sure everything works and deliver a first-class service. Your hard work never goes unnoticed, and I have let the clients know how integral you are to making the event a success.”