On the 26th of January 2017, at a Burn’s Supper held at the V&A Museum in London, it was announced that the exhibition centre, Hydro and Armadillo have been re-branded: “The SEC.” Opened in 1992 by HM the queen, the SEC’s location in Finnieston Glasgow has regenerated a great part of the west end– making it a touristic hub. Little’s regularly provide chauffeur services to the SEC for events and conferences.
The SEC’s status as a premier national venue for public events, concerts and conferences, saw it sell out performances from global acts such as Justin Bieber and Adele in 2016. In 2014, they were also a key venue for the Commonwealth Games. Their achievements even extend to various industry awards such as: Large Venue of the Year at the UK Event Awards, Best Event Space at the Event Magazine Awards and, Venue of the Year at the Exhibition News Awards. Their great success is therefore undeniable.
At the Burn’s Supper on the 26th, James Duthie, chief executive of The SEC, detailed this:
“It is important to add that the new name still retains a clear reference to its origins, maintaining a connection to the excellent reputation the venue has built up in each of the market sectors – conferences, exhibitions, and live entertainment – in which we operated as SECC.”
So, what does this rebrand actually mean? Essentially it is part of a wider strategy that includes a 100 million expansion of the exhibition space. It is thought that this will allow the SEC to compete internationally for large-scale global conferences and exhibitions.
The brand is also going to bring about a more “destination feel” for the three venues. Often people don’t realise that the three venues all operate under one body. By branding all three venues under one name (The SEC) Duthie speculates that they will be on their way to being “the best event campus in Europe.”
Here at Little’s, we can’t wait to see the positive impacts this re-brand is going to have for Glasgow and Scotland in general. As ground transportation partners of the 2014 Commonwealth Games, we are industry-experts for the entertainment and conference and event industries. Regardless of the scale and complexity of your transportation needs, it is our job to talk you through your options – ensuring there are no admin headaches. This is indeed an exciting time for Glasgow, and with the recent announcement of the 2023 tourism strategy, there is definitely a buzz around the city. Contact Little’s 24/7 via our Head Office number on +44 (0) 141 883 2111 for an instant response on how we can offer ground transport solutions. More specifically, how we can prove our chauffeur services to the SEC.